Internet Marketing Tips All Self Storage Operators Need to Know to Get Started on the Right Foot

Internet marketing is quickly becoming a major part of all self storage operations. And rightly so; there are hundreds of thousands of potential renters that use the Internet each month to find storage. The storage industry is not the only industry where the Internet plays a huge role. Almost any industry today must consider the Internet as an essential source of new business. In just a few years we'll probably be considering it our main source of new business.You may or may not know that Internet marketing is available for a fraction of the cost of traditional marketing. In addition, the Internet allows you to display a plethora of information to potential renters like: pictures, maps, unit sizes, prices, and specials. In fact, you can even give customers the ability to rent instantly (if this feature is available on your website)! Internet marketing is flexible, meaning you can quickly and easily change your ads throughout the year. And arguably the best aspect of Internet marketing is that traffic, consumer patterns and behaviors and the actions these people take can all be tracked and monitored - making it easy for you to evaluate its effectiveness.Because this topic is still new to some of you in the industry, I wanted to share the terms most commonly used when talking about Internet marketing:1. URL - the website address you type into your browser to go to a webpage.2. Search Engine - I'll just say Google. Google is the most widely used search engine. Some other popular search engines include Yahoo, AOL, and MSN.3. SEO - the acronym for Search Engine Optimization. This process helps YOUR website move higher and higher in the search engine rankings when people type in specific words or phrases into a search engine. The websites you see on the first page when you search for something are well optimized and are receiving most of the traffic.4. PPC - the acronym for Pay Per Click. This is a form of Internet advertising (and a major source of Google's revenue) that allows you to only pay when people click on your ad and are taken to your website.5. CTR - the acronym for Click Thru Rate. This is the percentage of people who click on your ad out of all those who see it. The higher this percentage, the better.6. CPC - the acronym for Cost Per Click. This is how much you pay each time somebody clicks on your ad. In the self storage industry this is usually between $1.50 and $3.00.7. Impressions - the number of times your ad was seen by a searcher on a search engine.8. Conversion Rate - the number of actual renters out of all your inquiries. You want this number to be high as well.9. CPA - the acronym for Cost Per Acquisition. This is how much it costs you to acquire a new customer.10. ROI - the acronym for Return on Investment. This is the ratio of money gained or lost on an investment; in terms of marketing it is how much profit you're making for each marketing dollar you spend.Your goal for Internet marketing should involve capturing as many tenants as possible through the Internet at the lowest possible cost (lowest CPA). Because the Internet allows you to display so much information to potential renters, often times these potential renters come to you already knowing where you're located, your office hours, unit sizes, and specials and therefore, are ready to rent a unit.People using the Internet will contact you in one of four ways:1. Call. Many people use the Internet as a research tool and then proceed to pick up the phone to call.2. Walk-in. Also, many people, after researching you on the Internet will choose to walk in to your facility.3. Email. Many types of Internet marketing allow customers to contact you via email, either through a form or in a standard email.4. Rent online. If you give them the option through your website many will take advantage of it.Many owner/operators think the Internet is a mysterious monster that will not be effective in their local market. In fact the Internet is a very effective advertising medium that will generate a nice flow of new tenants if you use it right. The Kelsey Group found that more than 43% of consumers search the Internet to find a local product or service!Let's talk about your website. Many of you probably have a website. That is typically the first step most owners take when starting to advertise online. One of the most important things to remember about your website is that you must attract people to it in order to gain monetary value. 80% of Internet users start at a search engine. If your website is not found on the search engines (specifically the first or second page) you will be missing out on 80% of these potential renters.You can have the coolest, flashiest and most expensive website on the net but if you don't have people visiting and taking action to rent from you, it won't result in any new tenants.There are three basic methods to ensure your website appears on the search engines:1. Pay Per Click Advertising (PPC). If you use Google, MSN or Yahoo to do a search, these ads are along the right side of the results page and sometimes up top. They're usually labeled "Sponsored Links." These campaigns are fairly quick to setup and results can be instant. Expect to pay $1.50 - $5.00 per click (every time somebody clicks on your ad to go to your website). This can get very expensive if you don't know what you're doing; however if done right it can prove to be a very cost effective way to gain new tenants. If you're going to attempt a PPC campaign by yourself, I highly recommend a book called "The Ultimate Guide to Google AdWords" by Perry Marshall.2. Organic/Natural Search Engine Optimization (SEO). These are the non-PPC results you see when you do a search. The main difference between this and PPC is that you do not pay per click. Getting your website ranked organically usually takes more time and expertise. But, once you establish this ranking, the traffic is usually heavier and less expensive. I recommend discussing an organic SEO campaign with your web programmer to see if they can help you. Be cautious when proceeding with an organic campaign in this industry. 1st page rankings are very competitive and might not be achieved without time and a heavy investment. Also, beware of any SEO companies that promise or guarantee 1st page rankings! When talking about SEO, no one can guarantee rankings of any sort. If they make this guarantee, they are generally trying to trick you to get your business.3. Online Directories. Online directories are created for consumers looking for a specific product or service. Our website, USstoragesearch.com, is an online directory that targets searchers looking for self and mobile storage. We keep our website highly optimized organically and do extensive Pay Per Click advertising so that it shows up on the first page of all major search engines locally and nationally for a variety of self storage related keywords. You will see us on the search engines for keywords such as "self storage,' 'storage unit,' and for a variety of local keywords such as 'San Diego self storage.' Because of this we see more than 70,000 visitors each month on our website and are able to direct them to our facility members. If you are an operator that is not currently advertising online, a directory is the fastest way to get started without any SEO or PPC knowledge. There are a few good online directories out there for the self storage industry. Shop carefully and ask a lot of questions. The most important thing to ask about a directory is how they are qualifying the potential customers they are sending your way. You want to be sure the directory is able to send quality prospects your way.Those are the three fundamental ways to drive traffic to your website. With the affordability of Internet marketing and the number of people using the Internet to find storage, I recommend you test all three methods and see what works for you.Now that you know all about the basics of Internet marketing and the three most effective ways to drive traffic to your website I encourage you to seriously evaluate how you are advertising online. It's very inexpensive and easy to track - there's no reason not to.There are hundreds of thousands of people using the Internet to search for storage each month. Can they find your facility or are they renting with your more Internet-savvy competition?

Look for the Best Internet Marketing Consultant to Provide you With Effective Internet Marketing Service

Due to the constant advancement of technology, the internet is also continually changing. If you have your own online business, there may be some things which you do still do not know. This is due to the fact that each passing time, there are a lot of things about the internet which are always being defined. Even if you have known so much for the past years, this does not give you the assurance that you will be able to manage your business well. In order for your online investment to succeed, you need the help of an expert. You can turn to the assistance of an internet marketing consultant if you want to make your website gain more visitors and clients. If your training or knowledge regarding internet marketing is limited, you greatly require the support of a professional. Even if your business is small, you still need the help of an internet marketing consultant to earn you a top spot within search engine results. With the help of a consultant, you will also be able to get ahead of your competitors. Since investing on something which you are not sure of can be confusing, you need a consultant to teach you the proper things to do. When you seek the help of an internet marketing consultant, he or she will be able to provide you with an internet marketing service which is suitable for your online site. Make Your Online Site Successful through an Internet Marketing ConsultantWhen you have your own website and you want to be successful, you require an internet marketing consultant to evaluate your site for you. Aside from analyzing your website, he or she will determine your good points when it comes to conducting business transactions and dealing with online clients. The most common internet marketing service that is provided by several consultants and marketing companies is selling you to their marketing channels. These channels might include e-mail marketing, affiliate marketing, or co-registration. In order to make your website or online business successful, your internet marketing consultant has to know what you are capable of. He or she also needs to know which field you have been doing well for the past years. Your consultant might inquire you how much you are willing to spend to boost the visibility of your site. When your internet marketing consultant does not delve into these areas, he or she won’t be able to provide you with the best internet marketing service. Know What Internet Marketing Service Suits Your Online SiteThe core of each internet marketing service is the building of trust between the client and the marketing company. Through marketing services, you will also be able to build interaction and communication with your own clients or customers. If you are developing a website with the help of an internet marketing consultant, you will be able to locate a company that will be able to fully support your needs. Among the most common marketing service is e-mail marketing. This will allow you to create trust with the individuals who logged on to your site. Through e-mail internet marketing service, you will be able to divide your address list; separating the clients from the people you know. You can send your customers with custom-made messages to tell them how much you appreciate the time they have spent looking into your website. When sending out e-mail messages to the visitors of your site, there is one important thing which you should always keep in mind. Since you are building trust with them, prohibit from offering these individuals with whatever you are selling. If you do otherwise, they will think that you are just like other website owners who instantly sell their products. With this perception, e-mail internet marketing service will not be that effective for you anymore. Marketed and distributed by Web Efforts, the No.1 internet marketing service.

What you Need to Know About Internet Marketing Promotion Experts Who Provide your Internet Marketing Solution

If you are looking for an Internet marketing solution to direct more traffic to your site, you need the help of Internet marketing promotion experts. They are equipped with proper knowledge and training when it comes to making your website one of the most visited. When you have your own online business, you can take advices from these professionals in order for you to boost the sales of your venture. If you are developing a site to provide information to online readers, these experts will provide you with an Internet marketing solution that will allow you to rank within the first page of search engines. Since there are thousands of online sites competing for high search engine results, you have to do your best to come up with a website design that will surely earn you more and more visitors each day. Do not just opt for a spot within the third or fourth page. If you want people to know that your site exists, you have to make use of an Internet marketing solution which will surely have your competitors run for their money. In order for you assure the popularity of your online site, the best thing for you to do is seek the assistance of Internet marketing promotion experts. What to Look into when Choosing from Internet marketing promotion experts Since there are hundreds of Internet Marketing Promotion Experts offering their services, you have to know whom to turn to. There are various things you have to consider before you search for online professional help. For one, you need to determine the reason why you want to develop your own website. Your online site should belong to a market, along with competition. The next thing that you need to look into is find out the activities of your competitors. You also have to discover their strengths and their weaknesses. This way, you will be able to use an Internet marketing solution which is not yet used by your rivals. You must have a clear idea of where you are headed to if you want to reach your objectives and goals. If you are offering a service or a product, these must have a specific market. What is more, it should be something which the people are always looking for. If you choose to promote something which is out-of-the-world, something which individuals do not have a need for, your website will end up without visitors. With the support of Internet marketing promotion experts , you will know the best thing to do to direct more people to your website. The Qualifications of Internet marketing promotion experts If you are taking a pick from a long list of Internet marketing promotion experts , you have to base your option against certain qualifying factors. You might want to choose marketing professionals who have been into website marketing for several years. When you choose a marketing expert who has been providing clients with an Internet marketing solution for a long time already, this is an assurance that the individual knows what he or she is doing. Internet Marketing Promotion Experts should also be able to bring you in cash. If you have a friend who is constantly cashing in on his or her online business, you might want a referral to the marketing professional. Competent Internet Marketing Promotion Experts should be able to teach you how an Internet marketing solution works. They should be able to coach you or provide you advices when you ask for assistance. There are a lot of e-books which teach you marketing ideas. However, nothing beats personal consultations with Internet marketing promotion experts. If your budget allows it, you can look for professionals who are well-known all throughout the cyber world. But if you are working on a budget, you can opt for less-recognized experts who can provide you with the best Internet marketing solution.

Internet Marketing Super Affiliates Millionaire Formula

Affiliate opportunities and Internet marketing programs have enabled millions of marketers to become entrepreneurs. Some have made millions and some have spent millions funding our friends who sell keyword advertising. There are consistent traits among Internet marketing and super affiliate millionaires. Great empathy for the consumer, desire for communication, passion and hard work all drive success in super affiliates and Internt marketing millionaires.We all see and hear about them daily, the millionaire Internet marketers who claim to have a unique system to guarantee Internet traffic and sales. The super affiliates have secrets, which they will sell to you for the "low price of the day." The following are similar traits of the Internet marketing and super affiliate masters. These traits are no secret and today they are free. Use them and you will prosper.Successful Internet marketers and super affiliates have great empathy for the Internet consumer. They have knowledge about the products they are marketing and who they are marketing to. They read and do research. They experience the products themselves. The top Internet marketers research e commerce consumer behavior patterns through keyword analysis and competitive websites. They read product reviews in articles and blogs, view ecommerce transaction patterns, and perform split testing of Internet advertising campaigns. They cross reference Internet marketing competitive trends. Successful Internet marketing and affiliate professionals understand what the e commerce consumers will buy, when and where they will buy it.These millionaires have mastered the art of communicating with the e commerce consumer. They listen to the consumer and provide products and services that the consumer wants and needs. Internet consumers are looking to find and buy specific information. Successful Internet marketers and super affiliates are masters at effectively and efficiently communicating with the Internet consumer. These Internet marketing pros bring consumers to e commerce websites and promotional pages, who are qualified buyers. They write articles for prospective ecommerce buyers to read, speak with these consumers in forums, communicate with them in blogs and other social marketing applications, and reach them through specifically targeted Internet advertising campaigns.Internet marketing and super affiliate millionaires bring qualified buyers to places they understand the ecommerce consumer wants to go. They work hard to provide relevant products, which the consumer wants to buy, and they do not mislead the consumer. The best Internet marketers and top affiliates make it easy and efficient for the Internet consumer to make a purchase. The most successful Internet marketers realize that individual promotional pages are powerful sponges for qualified website traffic. Promotional pages are created to bring the consumer immediate access to requested information, enabling that Internet consumer to make a quick and qualified purchase decision. Internet marketing pros build affiliate relationships to develop communities around specific vertical markets. These distinct communities provide ecommerce buyers with various products, relevant to qualified interests. Successful Internet marketers and super affiliates do not stop at the first sale, they work hard to acquire repeat consumer buying patterns and increased consumer interest.The last trait, and probably most important, is passion. Millionaire Internet marketers and super affiliates enjoy what they do. Their passion shows through in everything they touch, and qualified buyers of ecommerce gravitate to that. Happy, qualified visitors are active buyers and make quick purchase decisions. It is no wonder these marketing professionals are successful.

Why You Need an Internet Marketing Coach and Mentor

Internet marketing is an efficient and economical way to market your product. The reach of the Internet is too vast for any business to ignore. Simply put, Internet Marketing is a very good option as regards traditional marketing.However, to take full advantage of Internet marketing, one has to know the ins and outs of Internet marketing. It may take you a lot of time to research and take risks in the Internet market business, in fact, some people may never succeed in Internet marketing ever.Therefore, an Internet marketing coach and mentor is the best bet for anyone who is new to Internet marketing. A good Internet marketing coach will have a lot of experience and expertise in the Internet market, and your business can make good use of a mentor's qualities.Internet marketing coaches are a good way to ensure your Internet marketing success. A capable Internet marketing coach can give you a quick analysis of what is wrong and what is right with your sales plan just by looking at it. And if the coach has done Internet marketing themselves, they will be able to tell you what exactly is right with your marketing and more importantly, what is wrong.Of course, you need to have a clear idea about what is the coach's turnaround time when you have a problem in your Internet marketing. One way of doing this is by interacting some of the Internet coach's current clients. You can also gauge the turnaround time by finding out the exact number of his clients, and whether it is possible for one person to cater to so many, even if they work 24/7.Apart from this, you have to know how much time you have to spend with the coach, what would be your turnaround time, what kind of contact would you have with him, would it only email, via the telephone or meet them personally.Therefore, one of the first things you should look into before deciding on a Internet marketing coach is his/her own standing in the Internet marketing business is your Internet marketing coach's way of making money on the Internet. There are a lot many people on the Internet who wish to make money, and the 'how' is not exactly important for them. If you are not comfortable with their strategies now, they will become simply intolerable in some time.You also have to look at the kind of system they promote. Some Internet marketing coaches use all kinds of media to promote their product, like email, eBook and even CDs and DVDs.One other thing to look into is whether the Internet marketing coach is a full time coach, or are they pursuing this only as a part time business.These and other aspects will ensure that you get a good enough Internet marketing coach. There are a number of internet marketing coaches who are available on the Internet itself. Do a research on them and if possible, contact them. Before you start searching for a internet marketing coach, be sure to set up an amount that you are ready to pay for their coaching.

The Internet Marketing Promotion Guidelines

What are the secrets to engineering an extremely profitable internet marketing promotion?Many people wish to, however, few really have the complete knowledge, and understanding of how to fully maximize their true profit potential using proven internet marketing strategies.When I use the term online internet marketing I am referring to promoting a product or service, whether it be yours or another marketers, and attracting as many qualified web prospects to browse your website as possible. When many online entrepreneurs begin e business marketing as an additional marketing channel they feel all they need to do is put up a website, and qualified prospects will run to the webpage, and start throwing money at them. That is not necessarily the case.While implementing an effective internet marketing campaign this is the farthest thing from the truth. First off, it is crucial to have your site ranking high in the search engines for very specific keywords.Unless your online business wants to buy web traffic from pay per click advertising, or offer an affiliate internet marketing program, the website traffic will appear to be minimal unless you begin to rank specific keyword terms that are actually searched upon. Little traffic means a small amount of sales. The more traffic you drive to your site, the more money you will make. It is really that simple. Therefore, it is very important to focus on website traffic generation at all times. In order to help your internet business profits here are 3 internet marketing promotion tips that will assist you in getting the most out of your online marketing promotion.1. Use as many web traffic generation methods as possible, and do it on a continuous basis.It takes continuous work as an internet marketer to drive traffic to your site. You must diversify your traffic generation sources as much as possible. Some web traffic creation strategies include: article marketing, submitting press releases, launching an affiliate program, search engine optimize your site, invest in pay per click, and contribute to social networking sites. A wise internet marketing tip is to have a diversified internet business strategy for driving qualified visitors to your website. Promote! Promote! Promote. This is what brings visitors to your site. You have a choice if you want to do the work yourself, or delegate your internet marketing promotion tasks to others. The most successful online marketers are good at leveraging their time by having others do traffic generation methods for them. Do what is best for your specific internet marketing business plan. Stick to your specific plan, and profit.2. Strive to build relationships. When I refer to relationships I mean with possible joint venture partners, affiliates, and visitors to your website. The money is not in the list, but in the relationship with the list. The same applies to joint venture partners, and affiliates.To have a really effective internet marketing web site promotion you will want to build a list of the people interested in your product or service. Without a list you may never get another chance of marketing to a web visitor again. Once they leave your site, they generally are gone forever! Therefore, I always recommend offering visitors something valuable in exchange for signing up to your list. With a list, you can then begin building relationships with your prospects, and eventually turn them into paying customers Another top internet marketing tip to always remember is to stay focused on building a relationship with your list. People are more likely to buy from those who know you, like you, and trust you. It is important for your internet marketing promotions to build relationships with other marketers who also have lists of people. That way you can leverage yourself by forming joint ventures with people to promote your internet marketing product, or service. 3. Always be testing, and tweaking. It is very important for your internet marketing promotion to always be testing, and tweaking. Know your conversion rates, and always strive to beat the control. Your sales copy should be improving each month. Never be satisfied. If you are, you will be throwing money away. Strive for the success mindset of this copy is the worst it will ever be. Keep testing, and tracking to increase sales conversion rates. Higher conversion rates equals greater profit. It is important for your website promotion internet marketing business to get familiar with overall conversion rate, value per visitor, and lifetime value of your customer. Having a firm grasp on these numbers, and continually attempting to improve on them, will improve your business income.A profitable internet marketing promotion shouldn't be that complicated if you follow the three guidelines mentioned above. Always strive to continue educating yourself on more powerful online marketing techniques. A greater knowledge base, backed by action, equals excessive profits.

Internet Marketing and Internet Advertising the Anything Internet Way

Most people confuse Internet marketing with Internet advertising, courtesy of the Wikipedia, if I do say so myself. Well let us break it down using conventional definitions applied to the real world as against the virtual world of the Internet. Internet marketing is the systematic planning, implementation and control of business activities with the ultimate goal of selling your products and services. Internet advertising, on the other hand, is but a single part of Internet marketing. To put it humorously, Internet marketing is like saying “We are an excellent company” while Internet advertising is saying the same sentence three more times in three different web sites. Regardless how you view these two virtual business tools, Anything Internet can help you achieve maximum results with minimum costs. They will conduct online sales and promotions, mainly through paid advertising using Google Adwords, Yahoo’s Overture and other similar programs. In addition, they will perform support services like keyword research, competitor analysis, and help you with your Internet advertising materials. At Anything Internet, you have a reliable partner that will assist you in all the aspects of the Internet marketing strategy you want to implement. Anything Internet can help you maximize the advantages of Internet marketing and its adjunct, Internet advertising. When compared to offline marketing, Internet marketing is cheaper simply because you have a wider audience (most homes have personal computers hooked up to the Internet nowadays) while utilizing a small pie out of your marketing budget. You can then reallocate your savings to other uses, like improvements on the products and services. With Internet marketing, you can specifically target your niche by using specific keywords; your Internet advertising modules can be designed in such a way that you reach your target market in the fastest way possible and you get your messages across in the clearest way possible. Anent thereto, Internet advertising has more chances of reaching its target market by using behavioral targeting methods rather than demographic targeting methods. At Anything Internet, they will help you achieve behavioral targeting with their search engine optimization feature. Furthermore, since Anything Internet provides for monitoring and evaluation mechanisms for your preferred Internet marketing strategies, you can make appropriate changes to your marketing mix; Anything Internet will provide you with advertising results courtesy of the immediate tracking feature inherent in Internet advertising and they will make informed recommendations based on these advertising results, among other factors. Anything Internet can even help you reach more of your target market through affiliate marketing. This is just like having sales agents working for you but without the hassle of maintaining employment records and paying salaries and benefits even when your employees do not meet their performance targets. In this arrangement, you pay others to sell your products and services, with the advantage that you pay them a commission only on completed sales and at your own commission rates. Anything Internet will assist you in setting up your affiliate marketing system from your banner ads to the commission terms. You can use this system as an integral part of your Internet marketing mix.